In this digitally-driven world, many businesses are struggling to find the appropriate approach to marketing to stand apart. There are various ways to reach out to your potential customers. However, one of the most effective means is through booklets.
Booklets are the most popular choice for return gifts for exhibitions or trade shows. They serve as the perfect promotional material for your business. Due to the booklet’s tangible nature, they are much preferred in the printing world. You just need to make sure you are printing attractive and informative booklets.
So, here are the top tips to follow for effective booklet printing.
1. Determine the Purpose
The first step is to find the answer to the question, why do you need the booklet? The answer varies based on your business type and model. Are you looking to spread awareness about the brand? Do you want to bring in more customers? Is it instructions or just to display your products?
When you have the answers to these questions, it becomes convenient to match your purpose to your needs for color booklet printing.
2. Get the Binding Right
Custom booklets are little books. Thus, they are printed and bound in the same manner as larger books but they come with fewer pages. In case your booklet has 48 pages or fewer, the best binding option for your booklet in terms of cost and appearance is saddling stitching. These booklets are made by collating a folded sheet within another and then stapling them together along the crease. However, if the booklet is bordering on regular paperback size, with 100, 152, or more pages, it is better to go for perfect binding. It is the same process used for trade paperbacks.
3. Choose the Right Material
There are various types of paper material, such as thick papers, lightweight papers, matte papers, glossy papers, etc. Choose the material for your booklet catalog printing based on its business purpose, readability, and the expected duration it might stay with your customer. In case you are printing manuals, reports, or instructional booklets, choose thicker paper for more durability. But if you are going for temporary booklets, such as posters, brochures, or flyers, then go for the most affordable paper type.
4. Color Choices
Printing your booklet in black ink rather than full color is cheaper. However, the difference isn’t much. You will be surprised as to how closely prices black and colored can be. But to save money, black can be the most economical option. In case, it’s absolutely necessary and you are tight on budget, try to limit the colors for the booklet to the outside over and print the inner pages in black. This is a sensible choice only when the inner pages of the booklets are mostly text.
If you are printing a product catalog or a photobook, it is better to choose full-color print.
5. Proofread
Once you have the content for the booklet, make sure that your text is error-free and look for potential grammatical mistakes. You can use online software or hire a professional to edit it for you. Make the last-minute edits before you send them out for printing. Once every batch has been printed, it will be difficult for you to change them later on.
Check the spelling of the designations and names you are printing on the booklet. Verify the address of the company and brand logo. Make sure you are double-checking every important detail.