Google recently announced the launch of the Ads Transparency Center, a new tool that provides users with greater visibility into the ads they see on Google platforms. Alongside this, the company also released its 2022 Ads Safety Report, highlighting its efforts towards ensuring a safe and trustworthy advertising ecosystem for its users.
Ads Transparency Center: Providing Greater Visibility and Control
The Ads Transparency Center is a new platform that allows users to view information about the ads they see on Google’s platforms, including Google Search, YouTube, and Google Display Network. Users can access this information by clicking on the “Why this ad?” option next to the ad, which will provide them with details about why the ad is being shown to them, including information about the advertiser, the ad’s targeting criteria, and any data that was used to personalize the ad.
The Ads Transparency Center also provides users with the ability to control the ads they see. Users can use the Ad Settings tool to view and edit their ad preferences, including the topics and interests that they’re interested in, and opt-out of seeing personalized ads altogether.
Overall, the Ads Transparency Center provides users with greater control and transparency over the ads they see on Google’s platforms, helping to create a more trustworthy and user-friendly advertising ecosystem.
2022 Ads Safety Report: Ensuring a Safe and Trustworthy Advertising Ecosystem
Alongside the launch of the Ads Transparency Center, Google also released its 2022 Ads Safety Report, highlighting its ongoing efforts towards ensuring a safe and trustworthy advertising ecosystem for its users.
The report outlines Google’s four key areas of focus when it comes to ads safety: policy enforcement, ad transparency, ad fraud prevention, and user privacy. It also provides detailed information about the company’s progress in each of these areas, including the number of ads and accounts that were removed for policy violations, the amount of fraudulent ad traffic that was blocked, and the number of user complaints that were addressed.
One of the key highlights of the report is the progress that Google has made in detecting and removing bad ads. In 2021, the company removed over 3.1 billion ads for violating its policies, an increase of 62% compared to the previous year. Google also blocked over 1.3 trillion bad ads from being served to users, a 50% increase from the previous year.
Google’s efforts towards ad transparency were also highlighted in the report. In addition to the launch of the Ads Transparency Center, the company has also implemented new policies that require advertisers to provide more information about their identities and business operations before they can run ads on Google’s platforms.
The report also highlights Google’s commitment to user privacy. The company has implemented a number of privacy-focused features, such as the ability for users to opt-out of personalized ads and the use of federated learning, which allows machine learning models to be trained on user data without actually accessing that data.
Overall, the 2022 Ads Safety Report demonstrates Google’s ongoing commitment to creating a safe and trustworthy advertising ecosystem for its users. By focusing on policy enforcement, ad transparency, ad fraud prevention, and user privacy, the company is working to ensure that users can have confidence in the ads they see on Google’s platforms.
The launch of the Ads Transparency Center and the release of the 2022 Ads Safety Report demonstrate Google’s ongoing commitment to creating a safe, trustworthy, and user-friendly advertising ecosystem. By providing users with greater visibility and control over the ads they see and continuing to invest in policies and technologies that promote ads safety and user privacy, Google is working to ensure that its users can have confidence in the ads they see on its platforms.