In recent weeks, Google has begun sending out email notifications to site owners that have INP (Interaction to Next Paint) issues. This has caused some concern and confusion among site owners, as INP is a relatively new metric and there is still some uncertainty about how it will be used by Google.
What is INP?
INP is a metric that measures how long it takes for a user to be able to interact with a web page after they have clicked on an element. This is important because it can affect the user experience of a website. For example, if a user clicks on a link and it takes a long time for the page to load, the user may become frustrated and leave the page.
Why is Google sending out these emails?
Google is sending out these emails because it is transitioning to INP as the new metric for measuring the responsiveness of web pages. FID (First Input Delay) is currently the metric used to measure responsiveness, but Google has announced that it will be replaced by INP in March 2024.
What are the concerns about these emails?
Some site owners are concerned that these emails are a sign that Google is going to start using INP to rank websites in search results. However, Google has not made any announcements to this effect. It is more likely that Google is simply sending out these emails to make site owners aware of INP and to encourage them to improve their INP scores.
What can site owners do to improve their INP scores?
There are a few things that site owners can do to improve their INP scores. These include:
- Using a CDN (Content Delivery Network) to deliver their static assets.
- Avoiding blocking the main thread with long-running tasks.
What does the future hold for INP?
It is still too early to say what the future holds for INP. However, it is clear that Google is taking INP seriously and that it is likely to become an important metric for measuring the performance of web pages. Site owners should start to pay attention to INP and take steps to improve their scores.
The emails that Google is sending out about INP issues may be causing some concern, but there is no need to panic. Google is simply making site owners aware of INP and encouraging them to improve their scores. There are a number of things that site owners can do to improve their INP scores, and it is likely that INP will become an increasingly important metric in the future.
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