In 2014, Google announced that it would use SSL certificates as a ranking signal in its search results. This led to a lot of speculation about how much of a boost an SSL certificate would give a website’s SEO. However, in recent years, Google has made it clear that SSL certificates do not provide a significant boost to SEO.
In 2019, Google’s John Mueller said that SSL certificates are “not a factor in deciding whether or not to index a page, at all.” He also said that SSL certificates are “not a ranking factor in and of themselves.”
This does not mean that SSL certificates are not important. They are still essential for protecting user privacy and ensuring that websites are secure. However, if you are looking for a way to boost your website’s SEO, an SSL certificate is not the best place to start.
There are many other factors that are more important for SEO, such as content quality, backlinks, and keyword research. If you want to improve your website’s ranking in Google, focus on these factors instead of getting an SSL certificate.
Why SSL Certificates Do Not Boost SEO
There are a few reasons why SSL certificates do not provide a significant boost to SEO. First, Google has said that they are not a ranking factor. Second, most websites now use SSL certificates, so having one is no longer a competitive advantage. Third, there are many other factors that are more important for SEO, such as content quality, backlinks, and keyword research.
What Should You Do Instead?
If you are looking for a way to boost your website’s SEO, focus on the factors that Google has said are important. These include:
- Content quality: Make sure your content is high-quality and informative.
- Backlinks: Get backlinks from other high-quality websites.
- Keyword research: Use the right keywords in your content and on your website.
- By focusing on these factors, you can improve your website’s ranking in Google without having to get an SSL certificate.
Conclusion
SSL certificates are important for security, but they do not provide a significant boost to SEO. If you are looking for a way to improve your website’s ranking in Google, focus on the factors that Google has said are important, such as content quality, backlinks, and keyword research.
Read more blog: How To Find Low Competition Keywords (Using Free Tools)?