If you’re trying to improve your website’s ranking in search engines, you need to focus on keywords. Keywords are the words and phrases that people use to search for information online. By targeting the right keywords, you can attract more visitors to your website and increase your chances of generating leads and sales.
One of the most important factors to consider when choosing keywords is competition. Competition is the number of other websites that are also targeting the same keywords. The higher the competition, the harder it will be to rank for those keywords.
If you’re just starting out, you’ll want to focus on low-competition keywords. Low-competition keywords are keywords that are not as heavily targeted by other websites. This means that it will be easier for you to rank for these keywords and attract visitors to your website.
In this blog post, we’ll show you how to find low-competition keywords using free tools.
How to Find Low Competition Keywords Using Free Tools
There are a number of free tools that you can use to find low-competition keywords. Here are a few of the most popular tools:
- Google Keyword Planner: Google Keyword Planner is a free tool that allows you to research keywords and see how many people are searching for them.
- Ubersuggest: Ubersuggest is another free keyword research tool that offers a variety of features, including keyword difficulty, search volume, and related keywords.
- Answer the Public: Answer the Public is a free tool that generates a list of questions that people are asking about a particular topic. These questions can be used as keywords for your website.
To use these tools, simply enter a keyword into the search bar and click on the “Search” button. The tool will then generate a list of related keywords, along with information such as search volume, competition, and related questions.
Once you have a list of keywords, you can use the following criteria to determine which keywords are low-competition:
- Low search volume: Low search volume means that there are not many people searching for the keyword. This makes it easier to rank for the keyword.
- Low competition: Low competition means that there are not many other websites targeting the keyword. This also makes it easier to rank for the keyword.
- Long-tail keywords: Long-tail keywords are keywords that are more specific than short-tail keywords. They are often less competitive and easier to rank for.
By following these criteria, you can find low-competition keywords that are perfect for your website.
Tips for Finding Low Competition Keywords
In addition to the criteria mentioned above, there are a few other tips that you can follow to find low-competition keywords:
- Use negative keywords: Negative keywords are keywords that you don’t want your website to rank for. For example, if you sell shoes, you might want to use the negative keyword “free” so that your website doesn’t show up when people search for “free shoes.”
- Use synonyms: Synonyms are words that have the same meaning as other words. For example, the synonyms for “cheap” are “inexpensive” and “affordable.” By using synonyms, you can find new keywords that are related to your target keyword.
- Use related searches: Related searches are the additional keywords that people are searching for after they’ve searched for your target keyword. For example, if you search for “how to make a cake,” you’ll see related searches such as “cake recipes” and “easy cake recipes.” By using related searches, you can find new keywords that are relevant to your target keyword.
By following these tips, you can find low-competition keywords that are perfect for your website.
Conclusion
Finding low-competition keywords is essential for improving your website’s ranking in search engines. By using free tools and following the tips in this blog post, you can find low-competition keywords that will help you attract more visitors to your website.
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