Microsoft Advertising is rolling out new features and enhancements for the spring season, aimed at helping advertisers connect with their target audience more effectively. The latest updates include enhancements to Professional Service Ads and Enhanced CPC bidding, as well as new tools for managing ad campaigns and measuring performance.
Professional Service Ads
Professional Service Ads is a new feature that enables businesses in the legal, financial, and home services industries to showcase their services and connect with potential clients through Microsoft Advertising. The ads are designed to provide more relevant results to users by displaying ads that match the user’s search query, location, and other relevant factors.
With the latest update, Professional Service Ads now includes a “get a quote” feature that enables users to request a quote from businesses directly through the ad. This feature is designed to make it easier for potential clients to connect with businesses and to help businesses generate more leads.
Enhanced CPC bidding
Enhanced CPC (cost-per-click) bidding is a bidding strategy that uses machine learning to adjust bids based on the likelihood of a click leading to a conversion. With the latest update, Microsoft Advertising has improved the accuracy of Enhanced CPC bidding by incorporating more data points into the machine learning algorithm.
This enhancement is designed to help advertisers achieve better results from their ad campaigns by improving the targeting and bidding strategies. Advertisers can now expect to see more conversions and a better return on investment (ROI) from their ad campaigns.
New tools for managing ad campaigns
Microsoft Advertising has also introduced new tools for managing ad campaigns, including the ability to duplicate ad groups and campaigns. This feature makes it easier for advertisers to create and manage multiple campaigns or ad groups with similar settings, saving time and reducing the risk of errors.
Another new feature is the ability to copy ad group targeting settings across multiple ad groups. This feature enables advertisers to quickly apply targeting settings to multiple ad groups, saving time and ensuring consistency across campaigns.
In addition, Microsoft Advertising has introduced a new dashboard for managing audiences, which enables advertisers to create and manage custom audiences more easily. The dashboard provides a comprehensive view of audience performance, enabling advertisers to adjust targeting settings and refine their campaigns for better results.
Measuring the performance of ad campaigns is essential for optimizing campaigns and achieving better results. Microsoft Advertising has introduced several enhancements to its reporting capabilities, making it easier for advertisers to track and measure the performance of their campaigns.
The latest updates include enhancements to the conversion tracking tool, which now enables advertisers to track and measure multiple conversion types, such as form submissions, phone calls, and downloads. This feature provides a more comprehensive view of campaign performance and enables advertisers to better understand the impact of their campaigns on business goals.
In addition, Microsoft Advertising has introduced new reporting templates, which enable advertisers to create custom reports more easily. The templates provide a starting point for creating reports, saving time and ensuring consistency across campaigns.
Microsoft Advertising’s latest updates and enhancements are designed to help advertisers connect with their target audience more effectively, achieve better results from their ad campaigns, and save time managing campaigns. The enhancements to Professional Service Ads and Enhanced CPC bidding are particularly noteworthy, as they enable businesses to generate more leads and achieve better ROI from their campaigns.
The new tools for managing ad campaigns and measuring performance are also welcome additions, as they make it easier for advertisers to create and manage campaigns, track performance, and optimize for better results. Overall, Microsoft Advertising’s latest updates and enhancements demonstrate the company’s commitment to providing advertisers with the tools and features they need to succeed in today’s competitive digital advertising landscape.