Core Web Vitals are a set of metrics that measure the real-world user experience for loading performance, interactivity, and visual stability of the page. They are part of Google’s Page Experience ranking factor, which means that they can have a direct impact on your website’s visibility in search results.
What are the three Core Web Vitals metrics?
- Largest Contentful Paint (LCP): Measures loading performance and the speed at which the largest content element is displayed on the page.
- First Input Delay (FID): Measures interactivity and the time it takes for a website to respond to user input.
- Cumulative Layout Shift (CLS): Measures stability and the amount of unexpected layout shifts that occur on a page.
What do Core Web Vitals do?
Core Web Vitals are designed to provide website owners and developers with a clear understanding of how their website performs in terms of loading speed, interactivity, and visual stability. These metrics are critical to delivering a good user experience on the web.
When a website loads quickly, is responsive to user interactions, and doesn’t have unexpected layout shifts, it provides a better user experience than a site that takes too long to load, is slow to respond, and has frequent layout shifts.
Do Core Web Vitals matter?
Yes, Core Web Vitals matter. They are a ranking factor in Google Search, so websites with good Core Web Vitals metrics are more likely to rank higher in search results.
In addition, Core Web Vitals are important for providing a good user experience. Websites with good Core Web Vitals metrics are more likely to keep visitors engaged and coming back for more.
How to improve Core Web Vitals
There are a number of things that website owners and developers can do to improve their Core Web Vitals metrics. Some of the most common include:
- Optimizing images: Images are often the largest files on a web page, so optimizing them can make a big difference in loading speed. This can be done by compressing images and using the appropriate image format for each image.
- Minifying code: Minifying code removes unnecessary whitespace and comments. This can make the code smaller, which can improve loading speed.
- Using a caching plugin: A caching plugin can store static copies of your web pages, which can reduce the time it takes for the pages to load.
- Choosing a good hosting provider: A good hosting provider can provide the resources that your website needs to load quickly and reliably.
Measuring Core Web Vitals
There are a number of tools that website owners and developers can use to measure their Core Web Vitals metrics. Some of the most popular include:
- Google PageSpeed Insights: PageSpeed Insights is a free tool from Google that can be used to measure the loading speed and performance of a web page.
- Lighthouse: Lighthouse is a tool that can be used to audit a web page for a variety of factors, including Core Web Vitals.
- Chrome DevTools: Chrome DevTools is a set of tools that can be used to debug and troubleshoot web pages. It also includes a number of tools for measuring Core Web Vitals.
Core Web Vitals are an important part of the user experience. By optimizing your website for Core Web Vitals, you can improve your website’s ranking in search results and provide a better user experience for your visitors.
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